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Best Car Stereos 2014 – More listeners are turning to the radio to accompany them while in the car during the rush hour of the morning and evening.
The 2018 Radio Viewer Study shows that listeners peak during “breakfast” and “driving time” on weekdays between 6 am and 10 pm and 4 pm to 8 pm.
This study shows that 14.1 million listeners are tuned to a breakfast show while 13.6 million people listen to the drive time slot. Radio reached 14.7 million listeners at home, and 2.7% more listeners tuned in from their cars than previous surveys.
Best Car Stereos 2014
The driving time impressions are popular with the 20-29 age group, while the breakfast show attracts a large audience of 20-39 year olds. Younger listeners aged 10-29 make up 46% of a total of 8.7 million people who watch nighttime shows on weekdays from 8 pm to midnight.
“It will never change. The way radio gives ads that impact and the ability to engage with consumers is through great content that tells great stories. ”
Listen among the Chinese rose from 4.8 million in the second half of 2017 to five million this year. The Indian / Other segment grew by 2.8% to a total of 1.8 million listeners while the Malay segment increased 2.3% to a total of 13.5 million.
“Despite the fact that consumers today have a wide selection of media on different digital platforms, it is evident from research that Malaysian radio continues to be an important medium,” said APAC Commercial Director for Media at GfK, Lee Risk. in the statement.
“Radio plays an important role in the daily lives of its listeners, and will continue to be a popular channel that can connect with and reach most Malaysian consumers.
The survey by research firm Gfk, in partnership with Commercial Radio Malaysia (CRM), was conducted for six weeks and sorted 6,000 people aged 10 and over.