Best Car Stereo Brands – Image via www.trendrr.net
Best Car Stereo Brands – Before I could turn the ignition key in my car, I had to complete one important task. I put my smartphone to the top of the dashboard, plug it in and render the dreadful old god’s original interface invisible, safely covered by the iPhone X I love. Sound familiar? You are not alone.
With the exception of electric car companies and third party experiences like Apple CarPlay and Android Auto, most traditional automotive companies have struggled to deliver the best in-class car user experience in its class. Given that we spend more dollars on our cars than we do on our smartphones, why is the digital experience in the car still sucking so badly, and why does it take so long for the automotive brand to catch up?
Best Car Stereo Brands
Until relatively recently, the car system was just a glorified stereo. Automotive brands only need to compete with each other when it comes to in-car systems, making it a non-competitive space.
Flash-forward to today where, with the presence of current personal devices, everything has changed. User expectations of digital products are higher than ever, and the automotive digital experience is judged in comparison to operating systems like Apple and Android, not other automotive brands.
Most of the experience in the original car in the market is lower than most basic smartphones. These are some of the key areas that can be improved.
Technology is benchmarking the experience in other cars, not the best in its class
The fundamental problem with the majority of older automotive brands is that their technology does not compete with what Silicon Valley produces. And that’s not surprising because their legacy is to design cars, not interfaces. Unconvincing? Pull the in-car operating system in your car and place it adjacent to your iPhone interface. Unless you have Tesla, I doubt there will be any comparison.
Lack of special day mode
Most UI in cars still use a black background – hangover from previous screen limitations. When the sun touches this screen, it makes them almost unreadable. Simply put, by day, an interface should be easy to read – like black text on a white background – but only a handful of companies (like Tesla and Chevrolet Volt) apply this.
Ignoring details that can transform an acceptable experience into a fatal accident
The Devil is in the details, especially when you drive at 100 mph on the freeway. Detail optimization, such as using typography and digital iconography, may seem like something the fans are concerned about, but the fact is that poor design keeps our eyes on the screen in our car rather than on the road. This detail can really live or die.
Trying to be the best in your category is not an easy task, especially for industries that are not built around digital products and user experience as their core business. Here are some key lessons from our experience in building cars in cars.
This user-centered design methodology is not new, but the automotive industry has struggled to embrace this process when it comes to digital experience in cars. In order for a successful digital product, it is important to identify the real needs and pain points that the user needs to solve first and foremost. For example, a car designer might want to create a sexy car interface that looks like a Batmobile. But what users really need is to know when to get out of the exit while driving.
It may sound like an LA problem, but in-car map services rarely give enough notice when it comes out of the freeway. They often do not account for six lanes of traffic that do not move in 405, and the driver loses his exit because of it. In fact, users will be happier if the issue is solved more than the visual enhancement of the sexy design.